ChatGPT Ads are here.
What advertisers need to know about OpenAI’s new platform.
New York, NY — May 27 - 2026
OpenAI has officially opened access to its self-serve advertising platform, and Green Line has been accepted to begin testing.
As AI changes how businesses connect with customers, this early access lets us explore a new ad channel right out of the gate. We are figuring out how ad creation, optimization, and the algorithm works so we can bring those direct insights straight to our clients.
A few quick logistics on how it works today.
The original minimum spend requirement is gone, though you still have to go through a verification process before launching campaigns.
Right now, the platform supports national, regional, and limited DMA targeting within the United States, Canada, Australia, and New Zealand.
You can choose between two main campaign objectives: reach and clicks. You can set up conversion events for tracking and reporting, but optimizing directly toward conversions isn't an option yet, though we expect that to roll out soon. It's also worth noting that the platform doesn't support daily budgets right now. Instead, it operates entirely on total campaign budget limits.
The targeting mechanism is where it gets interesting.
Instead of relying on traditional audience parameters, you provide contextual hints to help guide the algorithm on when to serve your ads. These hints need to be detailed, solution-oriented, and focused on the specific problems your audience is trying to solve. Think of it like using ChatGPT itself - the more context and relevance you feed it, the better the output. Your ad copy should follow that exact same logic, aligning tightly with user intent and search context.
About Green Line Digital.
We’re glad to be part of the early adopters and are excited to see how this tech can build new opportunities, especially for our ecom and lead gen clients.
