Men's apparel brand.
On-boarding an Established Ecom Brand.
Our client is an established menswear and athleisure ecom brand looking for a strong partner to manage paid media.
The Green Line approach.
With a focus on new customer targets, we shifted the new customer acquisition strategy and account structure. The pivots included improving signal strength to the algorithms, careful audience segmentation, and optimizing CPA. 6 months into our first year, CPA is spot on target.
With a 22% higher FB CPM, we were able to generate a 38% lower CPA within the first four months of taking over paid social spend.
Increase in revenue
Decrease in CPA
Increase in orders