Men's apparel brand.

On-boarding an Established Ecom Brand.

Our client is an established menswear and athleisure ecom brand looking for a strong partner to manage paid media.

The Green Line approach.

With a focus on new customer targets, we shifted the new customer acquisition strategy and account structure. The pivots included improving signal strength to the algorithms, careful audience segmentation, and optimizing CPA. 6 months into our first year, CPA is spot on target.

The results.

With a 22% higher FB CPM, we were able to generate a 38% lower CPA within the first four months of taking over paid social spend.


Increase in revenue


Decrease in CPA


Increase in orders

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