STREAMING VIDEO
Big screen. Smarter reach.
Our streaming video advertising strategies combine the impact of sight, sound, and motion with the targeting and measurement of digital media. Reach valuable audiences across connected TV, OTT, and online video while gaining a clearer understanding of what happens after they watch.
TV changed. Your media strategy should too.
Audiences are watching what they want, when they want, across more screens and platforms than ever. Streaming video gives brands new ways to reach those viewers using audience data, targeting, and measurement that traditional television alone can't provide.
What we do.
- Connected TV (CTV) and OTT advertising.
- Online video (OLV) and pre-roll advertising.
- Streaming video strategy and campaign management.
- Audience development and targeting.
- First-party data activation.
- Geographic and household targeting.
- Cross-channel retargeting.
- Media planning, budgeting, and forecasting.
- Creative testing and optimization.
- Performance measurement and strategic insights.
Where we reach them.
Streaming audiences are spread across devices, publishers, apps, and viewing environments. We build media plans around the people you need to reach rather than a single network or platform, creating a smarter mix of connected TV, OTT, and online video inventory around your business goals.
The impact of television. With more ways to make it work.
Streaming video brings together the storytelling power of television and the intelligence of digital advertising. Instead of relying only on broad demographics or programming, we can use audience signals, geography, first-party data, and campaign performance to make smarter decisions about who sees your message and what happens next.
Find your audience beyond the channel.
Your customers aren't all watching the same shows on the same networks anymore. We use audience data and targeting signals to reach valuable viewers across the fragmented streaming landscape, helping your media follow the audience instead of asking the audience to fit the media plan.
Make every view more valuable.
A completed video is useful. Knowing what happened afterward is better. We look beyond impressions and video completion rates to understand how streaming exposure contributes to site activity, conversions, and other meaningful actions throughout the customer journey.
Keep the conversation going.
The customer journey doesn't end when the video does. Streaming audiences can become part of a broader media strategy, allowing us to reconnect with interested viewers through display, social, online video, and other channels that keep your brand present as they move closer to action.
Creative made for the screen it's on.
A television screen, pre-roll placement, and short-form online video don't ask the same thing from creative. Our media and creative teams consider the viewing environment, audience, format, and objective so the message feels built for where it's being watched instead of simply repurposed to fit.
Know more than who watched.
Streaming video gives us signals traditional television can't provide on its own. We analyze delivery, audience performance, video engagement, site activity, conversions, and cross-channel behavior to understand what's working and use those insights to make the next media decision smarter.