Haircare line.
Green Line Digital helped a plant-based haircare line grow their direct–to–consumer brand.
This brand is a direct-to-consumer product line of hair products that are scientifically engineered to provide full and essential scalp care. Founded by an accomplished hairstylist who was passionate about finding products that not only nourished hair – but detoxed your entire scalp. Having little experience in digital or marketing, they learned everything they could through resources and peers about launching their online business. At launch, they partnered with Green Line to drive their paid media strategy.
The Green Line approach.
As a direct-to-consumer brand and product, they had unique challenges when entering the market. In addition to the competition of similar brands aggressively bidding in the same online marketplace for other products, without a physical footprint like many traditional retailers – they needed to generate awareness, while building trust in a short period of time.
Laser-focused on driving revenue for their brand, the Green Line team designed a collaborative strategy that allowed the team to leverage a multi-channel paid approach that exposed the brand to qualified audiences and move them through consideration to purchase.
- Google Search
- Bing Search
- Display
- Retargeting
- Facebook
- Instagram
- Amazon Sponsored Posts
- YouTube
The results.
This haircare brand has been working with Green Line Digital to manage its entire paid media strategy for over a year. From last year, the team decreased spend by 8% but saw growth across key metrics for the business.
143%
Increase in revenue
year-over-year
70.2%
Decrease in CPA
160%
Increase in return
on ad spend