Industry-standard best practices and then some.
Our custom account builds allow us to give the client immediate results and improve the overall account efficiency and save the client budget on wasted ad spend.

Embracing machine-learning bid automation.
We pride ourselves on being experts in automation. While we embrace machine learning our team works closely in each account to ensure that we are constantly in control of the bid automation and directing it on the best course of action to take for each client individually.

Continually testing both client and the platform.
We strongly advocate that our clients continually test both items from their side such as landing pages and new ad types that each search platform releases. Testing allows us to find new strategic opportunities in paid search and to continue to improve efficiencies for our clients.