A record breaking black friday sale.

Our goal was to capitalize during peak with a sale period that not only reached overall revenue targets but also new customer acquisition


The Green Line approach.

Groundwork was laid all of ‘23 leading up to Q4: campaign optimization, creative testing, and strategic focus on build up.

For BFCM week, modeled spend flighting provided the optimal allocation.

The results.

- New customers had a +33% YoY increase in order volume on an 18% lower CPA

- Over the Cyber Week Period revenue overperformed by +5% to target and we saw a +37% growth in revenue to LY

- Returning customers had a +37% increase in orders YoY


Orders YoY


Revenue YoY

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