A record breaking black friday sale.
Our goal was to capitalize during peak with a sale period that not only reached overall revenue targets but also new customer acquisition
The Green Line approach.
Groundwork was laid all of ‘23 leading up to Q4: campaign optimization, creative testing, and strategic focus on build up.
For BFCM week, modeled spend flighting provided the optimal allocation.
The results.
- New customers had a +33% YoY increase in order volume on an 18% lower CPA
- Over the Cyber Week Period revenue overperformed by +5% to target and we saw a +37% growth in revenue to LY
- Returning customers had a +37% increase in orders YoY
+28%
Orders YoY
+32%
Revenue YoY