CASE STUDY
Scaling a skincare brand's biggest sale of the year.
GOAL
Make the biggest sale even bigger.
Our goal was to capitalize on our client’s biggest annual sales moment by exceeding revenue and new customer acquisition targets across paid social and search — while building a repeatable Black Friday Cyber Monday playbook.
THE GREEN LINE APPROACH
Build momentum before the sale.
We developed a three-phase strategy: grow a high-intent waitlist, give subscribers early access, and launch the sale to a broader audience.
Strategic media spending across Meta, TikTok, and Google, paired with founder-led video and clear promotional messaging, helped maximize performance throughout the campaign.
RESULTS
Big numbers. Bigger momentum.
The strategy delivered more than a successful sales event. We exceeded revenue and order goals, drove significant year-over-year growth, and proved the value of building demand before the sale even began. The result was a record-setting campaign and a smarter playbook for the next one.
121% of net sales goal achieved, with paid revenue up 49% year over year.
A carefully timed campaign turned early interest into real purchasing momentum, helping the brand make the most of its biggest sales opportunity of the year.
117% of order goal achieved, at an average cost per order of $12 across channels.
By reaching the right audiences with the right message at the right time, we turned increased demand into more purchases without sacrificing efficiency. Every channel played a role in making the campaign work harder.
Thousands of pre-sale leads generated, creating the most efficient conversion window of the campaign.
Building anticipation before the sale gave us an engaged audience ready to act when early access opened. By creating demand ahead of time, we turned the launch into an opportunity to convert interest into purchases.